Hey friends!
You might have noticed we missed a newsletter last week. That was just a brain fart:
đ§ đ¨
It totally slipped my mind until Thursday, and by then, it didnât feel right to send it out so late in the week.
And you might have noticed that the week before that, the email didnât go out until Wednesday. It was like foreshadowing: Once a project starts to slip, itâs very likely to slip again - and you saw that happen with our newsletter.
Botched newsletter rhythm aside, Nick and I are feeling really great about some changes weâve put in place since week #13.
Flashback
In week #13, we said this:
Weâre not 100% sure how to increase connectedness to customers, but this week, we spent a lot of time thinking about a market that weâre passionate about serving - early career developers and technical entrepreneurs
Now, I canât quite say weâve answered that question, but weâve taken big strides. With early career developers, Software Mentor and Summer of Shipping have struck a chord. Software Mentor is over 300 subscribers, and Summer of Shipping has over 670 student signups.
And w/Feather, weâve identified a potential target audience (tiny) that almost appears to be asking for a product just like Feather. We havenât started connecting to them, but weâre excited.
Piggybacking
What weâve realized is that increasing connectedness when youâre starting from zero is all about piggybacking off of some other community. For Software Mentor and Summer of Shipping, that was the CSCQ subreddit. For Feather, we believe that will be a certain Discord community (and weâve identified a few other follow up internet communities that are much larger, although less tailored for the pain point weâre hoping to soothe).
Some people do this on Twitter: write enough content that resonates with a âbig fishâ in your âsubTwitterâ, get noticed (maybe retweeted or get a shoutout) and your followership grows.
Others do this slowly in forums and Facebook Groups. Give a lot of value in the community to gain credibility and reputation. Now youâre âone of usâ and when you post, the community will rain down likes, comments, and love.
But you canât start from zero, put up a landing page, and suddenly have a line of people at your door. You need to increase your connectedness. And you do that by piggybacking.
Change Log
âď¸âď¸ Another strategy that weâll be employing is cold emailing other IndieHackers and Side Project dabblers. Weâre making a list, checking it twice, and personalizing the heck out of each email
âď¸đđ˘ Phil continues to prepare Summer of Shipping for a post summer world
đ§đ Nick is working on some important architectural tweaks to Feather that have security ramifications. Canât launch until itâs secure - but soon.
Misc
Because the book âThe Art of Doing Science and Engineeringâ is now making its rounds on Tech Twitter, so too has the talk âYou and Your Researchâ by Richard Hamming. I loved this talk about great research and have a few notes to share.
Great Research:
Requires Courage
Requires âlittle acorns from which the mighty oak trees growâ
Emerges from bad working conditions. Not âin spiteâ of bad working conditions, but because of them.
Comes from working 10% harder. Opportunity and feedback accrue to the marginally better, which unlocks a flywheel of compound interest
Comes from âGreat Thoughts Timeâ
Comes from open doors
Comes from work that is done âin such a fashion that people can indeed build on what youâve doneâ. (The assist mindset)
Until next week!
Phil